Strategy is a very real position that you are staking out in the marketplace that is unique, sustainable
and clearly separates your company from the competition.
While the core of our consulting work centers on strategic planning itself, we offer a number of other services that have been developed to support the execution of the strategic plan. Normally, during the course of the planning process, it will become evident that one or more areas of the business will require a deeper analysis, plans and action steps. The services offered below have been designed and developed to support this need.
Strategic Plan Development
Market Segmentation & Planning
Sales, Marketing and Brand Strategies
M&A Strategy and Execution
Business Integration & Consolidation
Product Development Roadmapping
Organizational Restructuring
Succession Planning
Developing Go to Market Strategies
Company Retreats
Functional Area Plans
Strategic Plan Development
An on-site facilitated process with the CEO and key executives. Arezzini Consulting has a rigorous, comprehensive program that moves your key executives through a cumulative process including SWOT Analysis, Strategic Objective setting, Business Model, Market Segmentation, Product/Service Roadmapping, Value Proposition and Strategic Positioning. The result is a documented long-term plan (usually a three-year view) for growth that includes key execution steps for your organization. This document and plan sets up your annual planning process by providing needed focus and context for all functional areas of the business.
Market Segmentation and Planning
As part of the overall company strategic planning process, market segmentation is a highly critical step in narrowing the focus of your organization to segments that are “best fit” to your organization’s core competencies and capabilities. Segmentation is based on market attractiveness criteria that your organization articulates and is weighted based on those criteria that are most important. Arezzini Consulting moves your organization through the correct sequence of steps to ensure that your market segment focus is performed correctly.
Developing and Implementing Sales, Marketing and Brand Strategies
Peter Arezzini has significant corporate experience within the areas of Sales, Marketing and Branding. Peter addresses areas such as organization structure, Sales/Marketing models/process, compensation, Go-To-Market Strategies, pricing strategies and other critical areas of these functions. Peter has worked on strategies with clients such as Southland Industries, Viewpoint Software and others to improve Sales and Marketing effectiveness, brand strategy and reach.
M&A Strategy and Execution
Growth through acquisition is an important element within a wider array of growth options available. The acquisition can be in a form of a company, assets, product, technology, license, brand or other element. Targeting acquisition candidates that are a strategic fit to the organization is critical and requires an “investment thesis”. Arezzini Consulting has significant experience in business acquisition and integration and can assist the client in the search, identification and execution steps of a transaction.
Business Integration and Consolidation
The successful integration of acquired companies, products, technologies, brands or products ensures attainment of initially calculated return on investment. Peter has assisted companies realize synergies faster, more effectively by focusing on those specific areas where synergies exist and helps the client execute on those integration steps.
Product Development Roadmapping and Productivity
Once target market segments and customer profiles have been established, product and service road-mapping can be initiated. Arezzini Consulting has a methodical and proven approach to determine poorly met/unmet needs in the market place and assist the client in the construction of a prioritized, robust product development plan.
Organizational Restructuring
Completion of a strategic plan sets up the organization for execution yet the organization may not be structured in a manner that can best execute the plan. Arezzini Consulting has assisted top management with complete or partial restructuring of the organization including definition of roles and accountabilities, measurements and required competencies for the positions. Clarifying roles, accountabilities and reporting structure removes ambiguity from the organization and ensures effective decision-making.
Succession Planning
Succession Planning can be a difficult and sensitive undertaking for any organization. And whether the succession is within a family/ownership structure or simply the transition planning associated with a key executive, the task deserves treatment with professionalism and diplomacy. Arezzini Consulting has worked with a number of firms in the successful transition of key leaders and can provide insights from many experiences in this area.
Developing “Go to Market” Strategies
Routes to market with various channel partners or directly requires methodical strategy and planning to ensure optimum market impact with a minimum of conflict or confusion. Arezzini Consulting has worked with many clients to create and focus on a diverse array of channel partner strategies in both consumer and business-to-business environments.
Company Retreats
Many organizations use company retreats to provide a venue for both leadership development as well as team-building. Effective retreats provide an opportunity to leadership skills through speakers, book reviews or work exercises in an informal atmosphere. Team-building and bonding opportunities are usually added to provide the team with quality time together to build relationships and trust. Arezzini Consulting has helped to provide retreat design as well as execution to many organizations.
Functional Area Plans
Once a strategic plan has been completed and documented, functional leaders must “convert” the strategic plan into annual plans that will execute in alignment to the overall company strategic plan. Arezzini Consulting provides guidance, templates and outlines in helping leadership in Sales, Marketing, Operations and other areas to develop clear and concise execution plans for the upcoming year. These plans are critical to execution of the strategic plan and convert strategy to action.
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Understanding your true value proposition is a central element of your business strategy. Let’s get started.
