Keeping the Plan a Secret Gaining buy-in and understanding of your business strategy requires effective communication of the basic tenets of the plan at all levels of the organization.  Generally,

Market Segments Starting from “outside in”, the creation of the business model is designed with the satisfaction of a defined group of customers in mind.  This is a logical starting

New Growth Revenue Streams: New growth opportunities need to be considered and should be ranked by attractiveness criteria that are most relevant and important to your business going forward.  With

Market Potential: The company values target markets that have a high degree of inherent growth potential for products or services that would address the segment.  In addition, the company sees their

Understanding Strategy and Your Company Strategy Once strategic plans are in place, top management needs to ensure that the organization understands it fully  and can apply it to their respective

Serving few needs of many How many of us change our oil ourselves these days?  And  how many of us use an Oil Can Henry’s or quick lube outlet vs.